Tag Archives: marketing strategy

The truth about thought leadership with Rachael Kinsella – MAF271

MPAF Podcast, ,

This week let’s talk about becoming a thought leader and what it really means.

My guest is Rachael Kinsella.

And this is episode 271 of the Marketing and Finance Podcast.

The truth about thought leadership with Rachael Kinsella

What you’ll hear about in this episode:

  • Rachael’s background, iResearch Services and her content work
  • The cliches that surround thought-leadership and the reality
  • How to go about becoming a genuine thought-leader
  • Setting goals and coming up with the messages
  • Research, data and informed opinion
  • Getting the messages out there

Who is Rachael Kinsella?

Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services.

She specialises in thought-leadership and works for iResearch Services.

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Links

If you enjoyed – The truth about thought leadership with Rachael Kinsella – please leave a comment or a review on iTunes.

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Video marketing using just a Smartphone with Daryl Cygler – MAF270

MPAF Podcast, , ,

This week let’s talk about video marketing for your business using just a smart phone.

My guest is Daryl Cygler.

And this is episode 270 of the Marketing and Finance Podcast.

Video marketing using just a Smartphone with Daryl Cygler - MAF270

What you’ll hear about in this episode:

  • Daryl’s background and why he focussed on smartphone video marketing
  • How the smartphone changed his approach to video marketing
  • Journalists and smartphone video reporting
  • Overcoming the objections people have to smartphones rather than full video camera equipment
  • How to create video contents that boosts your business growth
  • Building in calls to action

Who is Daryl Cygler?

Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.

After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Video marketing using just a Smartphone with Daryl Cygler – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Are SMART goals really dumb goals? – MAF267

MPAF Podcast, , , ,

This week let’s talk about whether SMART goals are really dumb goals.

And whether there’s a better alternative.

It’s just me and the mic and this is episode 267 of the Marketing and Finance Podcast.

Are SMART goals really dumb goals? MAF267

What you’ll hear about in this episode:

  • Why it’s important to have goals in your marketing strategy or plan
  • The traditional SMART model of setting goals
  • Some problems with SMARTs and what’s missing
  • Using questions as an alternative to acronyms
  • The question model:
    • What’s the goal?
    • Why is it specific?
    • How is it exciting?
    • What is the plan to achieve it?
    • Who will hold us accountable?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Are SMART goals really dumb goals? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click