Why we need to dump the word digital from marketing – MAF273

This week, let’s talk about dropping the word digital.

Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.

It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.

Why we need to dump the word digital from marketing - MAF273

What you’ll hear about in this episode:

  • How “digital” has revolutionised how companies and brands deliver communications messages to customers
  • Why it’s available to businesses of all budgets
  • How “digital” has affected the other elements of the marketing mix
  • Has the focus on communications tactics devalued the marketing profession
  • How we started talking less about research, products and price and more about SEO, clicks and likes
  • Should we just talk about marketing again, without the word “digital” in front of it?

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Links

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Are SMART goals really dumb goals? – MAF267

This week let’s talk about whether SMART goals are really dumb goals.

And whether there’s a better alternative.

It’s just me and the mic and this is episode 267 of the Marketing and Finance Podcast.

Are SMART goals really dumb goals? MAF267

What you’ll hear about in this episode:

  • Why it’s important to have goals in your marketing strategy or plan
  • The traditional SMART model of setting goals
  • Some problems with SMARTs and what’s missing
  • Using questions as an alternative to acronyms
  • The question model:
    • What’s the goal?
    • Why is it specific?
    • How is it exciting?
    • What is the plan to achieve it?
    • Who will hold us accountable?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Are SMART goals really dumb goals? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Best return on £50k marketing spend – MAF265

This week let’s talk about marketing spend.

Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?

It’s just me and the mic and this is episode 265 of the Marketing and Finance Podcast.

Best return on £50k marketing spend – MAF265

What you’ll hear about in this episode:

  • The curse of premature tactical response
  • Why so many marketers just look at tactics
  • Looking at your offer and your goals before deciding on communications activity
  • Questions to ask and information to collect to maximise return on investment

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Best return on £50k marketing spend – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click