The truth about thought leadership with Rachael Kinsella – MAF271

This week let’s talk about becoming a thought leader and what it really means.

My guest is Rachael Kinsella.

And this is episode 271 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Rachael’s background, iResearch Services and her content work
• The cliches that surround thought-leadership and the reality
• How to go about becoming a genuine thought-leader
• Setting goals and coming up with the messages
• Research, data and informed opinion
• Getting the messages out there

Who is Rachael Kinsella?

Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services.

She specialises in thought-leadership and works for iResearch Services.

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Links

• Connect with Rachael on LinkedIn
• Follow Rachael on Twitter
• Visit the iResearch Services website
• Follow iResearch on Twitter
• Book Roger to speak at your event
• Subscribe to this podcast on iTunes
• Check out Roger’s YouTube channel

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