Tag Archives: marketing communications

Ethan Beute on using personalised video to build powerful relationships – MAF232

MPAF Podcast, , , ,

My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships.

Welcome to episode 232 of the Marketing and Finance Podcast.

Ethan Beute on using personalised video to build powerful relationships - MAF232

What you’ll hear about in this episode

  • How BombBomb came about and what the company name means
  • How personalised videos differ from marketing videos
  • Creating relationship videos for individuals rather than marketing videos for the masses
  • Establishing the personal touch within an impersonal digital world
  • How personalised video can fit into the customer buying process

Who is Ethan Beute?

Ethan is Chief Evangelist at BombBomb. With a background in all aspects of marketing, he’s most interested in creating personalised marketing to help create relationships with customers.

At BombBomb he champions moving one step out of day-to-day marketing operations to work internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion.

Links

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Alexandra Galviz on using LinkedIn to build a thought leadership position – MAF231

MPAF Podcast, , ,

My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn.

Welcome to episode 231 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • What is “real” thought leadership rather than simply a cliched buzzword
  • How to project yourself as a thought leader on LinkedIn
  • Learning and developing experiences with young and old teams
  • Why LinkedIn is more than an online CV
  • Using LinkedIn as a Content Hub
  • The importance of mental health and wellbeing in a stressful environment
  • Putting together a LinkedIn content strategy

Who is Alexandra Galviz?

By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals.

By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she’s either written, videoed or spoken about.

In between Alex trains apprentices and graduates in companies, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events.

Links

If you enjoyed – Alexandra Galviz on using LinkedIn to build a thought leadership position – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Adam Oldfield on marketing automation strategy and success – MAF229

Marketing, , ,

My guest this week is Adam Oldfield of Force24, and we talk about marketing automation strategy and success.

Welcome to episode 229 of the Marketing and Finance Podcast.

Adam Oldfield on marketing automation strategy and success - MAF229

What you’ll hear about in this episode

  • Giving the “big boys” marketing tools to businesses of all sizes
  • Using marketing automation for better communications
  • Putting together a marketing automation strategy
  • Why marketers are educators
  • Email marketing: why short and sweet is best

Who is Adam Oldfield?

Adam is the Managing Director of UK marketing automation platform, Force24 which was first established in 2011 and is home to the fastest-growing, UK built and managed, GDPR-compliant marketing automation platform.

They have a range of national and domestic clients – from the likes of JML and Hitachi to BBC’s Children in Need and Npower.

Links

If you enjoyed – Adam Oldfield on marketing automation strategy and success – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.