Tag Archives: marketing communications

Jordan West: From diapers to e-commerce clothing success and agency startup – MAF259

This week my guest is Jordan West.

We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers

Welcome to episode 259 of the Marketing and Finance Podcast.

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259

What you’ll hear about in this episode:

  • Secrets of scaling your e-commerce brand
  • How Jordan built a 7 figure clothing company and the lessons on the way
  • Creating a VIP group to validate your offer
  • Using pairs ads to get your business off paid ads
  • The secret of gated launches
  • Marketing agency born out of a clothing company
  • The effect of COVID on the cost of social media marketing

Who is Jordan West?

Jordan West started in marketing at 22 when he bought a Taco Del Mar chain restaurant.

The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques.

Jordan’s business passion is helping e-commerce brands grow exponentially through his agency – Mindful Marketing.

Links:

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No Time to Die delay and business pivoting – MAF257

This week, I’d like to talk about the No Time to Die film delay and business pivoting.

Welcome to episode 257 of the Marketing and Finance Podcast.

This week I’d like to talk about the No Time to Die film delay and business pivoting.

What you’ll hear about in this episode:

  • How the COVID crisis has meant businesses have had to change their offer
  • The delay to the launch of No Time to Die and other films
  • How to work out of you need to pivot
  • Marketing is all about the customer
  • Refining your offer considering the “new normal” – back to the basics of marketing
  • Do we need on-demand films for the home as well as cinemas?

Links

If you enjoyed – No Time to Die delay and business pivoting – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Robin Cangie on finding and telling your business story – MAF255

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell their stories to better engage their customers.

Welcome to episode 255 of the Marketing and Finance Podcast.

Robin Cangie on finding and telling your business story

What you’ll hear about in this episode:

  • How Robin went from a corporate marketing job to consultancy
  • Her views on why sometimes marketing confuses companies so much
  • Finding the story of a business and crafting and refining it to stand out
  • The difference between stories for companies and “personal brands”
  • How to weave the story throughout the marketing communications mix

Who is Robin Cangie?

Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies

Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.

Links:

If you enjoyed – Robin Cangie on finding and telling your business story – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click