Paul Avis, Max Marchant and Donna Wray on promoting early intervention services – MAF136

This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max  and Donna.

We talk about Group Income Protection and Early Intervention Services.

And try and answer the question, “Are insurers just insurers or are they service providers too?”

Welcome to episode 136 of the Marketing and Finance Podcast.

Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136

What you’ll hear about in this episode

  • Are insurers just insurers or are they service providers too?
  • Why is there such a low take up of group income protection despite the positive benefits for employers and their employees?
  • Is group income protection the right name for the product? Would extended sick pay and support be better?
  • How to deal with cases where absence isn’t for clinical reasons but workplace related
  • Three cases studies showing the human touch
  • Understanding the employer, measuring the outcomes and targeting the offer

Who are Paul, Max and Donna?

Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

Andrew Marchant (known as Max) is Rehabilitation & EIS Manager. As a father and foster carer life he enjoys spending as much time as he can with the family taking walks with the dogs.  He also enjoys going to the cinema with his wife.

Donna Wray is Senior Rehabilitation Consultant (EIS). A 40 something, wife, mother and lover of iggy dogs.  Known as Mrs “EIS” by some of the rehab team.

Links

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Laura Pearman on why you need killer headshots for your business and personal brand – MAF135

This week I welcome Laura Pearman to the show.

She’s a photographer who specialises in headshots.

If you’re in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand

Welcome to episode 135 of the Marketing and Finance Podcast.

killer headshots for your business and personal brand

What you’ll hear about in this episode

  • Why finding your niche is important and why Laura decided to focus on headshots
  • Why you need killer headshots for your website and social media profiles
  • Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level
  • The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand

Who is Laura Pearman?

Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, “Improve profile headshots one undermining selfie at a time.”

She genuinely believes, and can prove, that a killer headshot can grow your business and make you money.

Laura ‘s links:

If you enjoyed – Laura Pearman on why you need killer headshots for your business and personal brand – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Jonathan David Lewis on Brand vs Wild and building resilient businesses – MAF133

This week my guest is Jonathan David Lewis.

He’s the author of Brand vs Wild, a book about building resilient brands in harsh business environments.

We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses.

Sounds intriguing, doesn’t it?

And it is!

Welcome to episode 133 of the Marketing and Finance Podcast.

Jonathan David Lewis on Brand vs Wild and building resilient businesses

What you’ll hear about in this episode

  • How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side
  • The smallest  thing can become existentially dangerous for companies
  • Why systems design is now a key part of marketing
  • There’s no fool proof solution to “wild” but you can increase your resilience
  • Old concepts of success don’t work anymore – for example, flexibility is better than efficiency
  • Why improvisation is important at the front line

Who is Jonathan David Lewis?

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth.

A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.

Jonathan’s links:

If you enjoyed – Jonathan David Lewis on Brand vs Wild and building resilient businesses – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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