What should our marketing priorities be after lockdown? – MAF254

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

What should our marketing priorities be after lockdown? – MAF254

What you’ll hear about in this episode:

  • Marketing as an investment rather than an expense
  • Reviewing marketing priorities after lockdown
  • Redefining your offer to take account of what has changed
  • Minimum pricing for your offer
  • Setting goals and accountability
  • Marketing communications activity and how it fits with your offer

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