It’s finished. Ready to be published.

My book about how to keep marketing simple launches on 1 November 2020.

Let’s grab a coffee and talk about it some more.

Welcome to episode 256 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• The background to the book
• Why, “Cats, Mats and Marketing Plans”
• Who the book is for
• The Offer Goal Activity marketing plan model
• How to buy your copy

Links

• Cats, Mats and Marketing Plans Book page
• Follow Roger on Twitter
• Connect with Roger on LinkedIn
• Book Roger to speak at your event
• Subscribe to this podcast on iTunes
• Check out Roger’s YouTube channel

If you enjoyed – Book Launch: Cats, Mats and Marketing Plans – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Marketing as an investment rather than an expense
• Reviewing marketing priorities after lockdown
• Redefining your offer to take account of what has changed
• Minimum pricing for your offer
• Setting goals and accountability
• Marketing communications activity and how it fits with your offer

Links

• Follow Roger on Twitter
• Connect with Roger on LinkedIn
• Book Roger to speak at your event
• Subscribe to this podcast on iTunes
• Check out Roger’s YouTube channel

If you enjoyed – What should our marketing priorities be after lockdown? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.