Institutions collapsed. Economies tottered on the brink. In the UK the Royal Bank of Scotland fell. The Government had to step in and bail the bank out.
My guest today wrote a book called Shredded about the bank’s failure. Although triggered by the September 2008 bankruptcy of Lehman Brothers, it was largely the consequence of its pursuit of scale for its own sake.
Listen to Ian’s story of how he came to write the book. He describes how RBS became a rogue institution with few qualms about “misselling” financial products pursuit of profit, a cavalier disregard for the law and a warped idea of its own financial skills and strength.
Hear about the lessons the whole financial services industry can learn from the Bank that broke Britain.
That’s all right here in episode 94 of the Marketing Protection and Finance Podcast.
Who is Ian Fraser?
Ian is a journalist and broadcaster specialising in corporate finance, financial services and economic analysis.
A contributor to the FT, Sunday Times, Sunday Herald and many other titles, Ian wrote the definitive account of the rise and fall of The Royal Bank of Scotland in his book Shredded: Inside RBS the Bank that Broke Britain.
Ian Fraser on Writing about RBS the Bank that Broke Britain – MPAF94
RogerThe financial crisis of 2008 rocked the world.
Institutions collapsed. Economies tottered on the brink. In the UK the Royal Bank of Scotland fell. The Government had to step in and bail the bank out.
My guest today wrote a book called Shredded about the bank’s failure. Although triggered by the September 2008 bankruptcy of Lehman Brothers, it was largely the consequence of its pursuit of scale for its own sake.
Listen to Ian’s story of how he came to write the book. He describes how RBS became a rogue institution with few qualms about “misselling” financial products pursuit of profit, a cavalier disregard for the law and a warped idea of its own financial skills and strength.
Hear about the lessons the whole financial services industry can learn from the Bank that broke Britain.
That’s all right here in episode 94 of the Marketing Protection and Finance Podcast.
Who is Ian Fraser?
Ian is a journalist and broadcaster specialising in corporate finance, financial services and economic analysis.
A contributor to the FT, Sunday Times, Sunday Herald and many other titles, Ian wrote the definitive account of the rise and fall of The Royal Bank of Scotland in his book Shredded: Inside RBS the Bank that Broke Britain.
Links:
If you enjoyed – Ian Fraser on Writing about RBS the Bank that Broke Britain – please leave a comment or a review on iTunes.
And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.
Don’t miss an episode of the MPAF Podcast – subscribe now.
Please share!
Like this:
Related
You might also like
Why AI makes marketers forget the basics...
AI is in danger of making marketers like me forget the basic principles. Obsessing about the tool....
Stop PROMPTING AI – We need to...
Introduction In the dynamic world of marketing and communication, a detailed and well-crafted brief can...
Is it time to rediscover the 4Ps of...
❗ The 4Ps of Marketing are dead. ❗ ❗ Positioning is academic nonsense. ❗ We’ve seen many...