Category Archives: MPAF Podcast

Victoria Taylor on theme park thinking and the future of retail and marketing – MAF253

MPAF Podcast, , ,

My guest this week is Victoria Taylor, a customer experience expert.

We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?

Welcome to episode 253 of the Marketing and Finance Podcast.

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

What you’ll hear about in this episode:

  • How Victoria developed a focus on the hospitality industry
  • Possibility versus practicality: Why possibility is where the magic can happen
  • Giving businesses the time and space to dream
  • Theme Park Thinking lessons from Disney to Alton Towers
  • Why are some companies happy to be the same as everyone else?
  • How product focus can miss the mark with customer experience
  • Staging a good experience and redefining the retail experience

Who is Victoria Taylor?

Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.

She’s a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand.

She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both of these are critical for businesses when it comes to creating experience.

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If you enjoyed – Victoria Taylor on theme park thinking and the future of retail and marketing – please leave a comment or a review on iTunes.

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Philip Courtenay on behavioural and emotional finance – MAF252

MPAF Podcast,

My guest this week is Philip Courtenay, the founder of Applied Emotional Finance.

We chat about behavioural and emotional factors and how they affect financial advice.

Welcome to episode 252 of the Marketing and Finance Podcast.

Philip Courtenay on behavioural and emotional finance - MAF252

What you’ll hear about in this episode:

  • Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance
  • Financial coaching, lifestyle planning and traditional financial advice.
  • Rational and irrational, subconscious and emotional decisions, and what drives them
  • Going beyond the regulatory prescription for financial advice and deeply understanding client needs.
  • Why financial advice is all about change and why advisers are change agents
  • Overcoming the perception that this science is all aboput nudging and manipulation

Who is Philip Courtenay?

Philip has held senior marketing and strategy roles within the wealth management industry, as well as acting as a consultant and trainer. 

He runs Applied Emotional Finance where he combines the latest academic thinking and industry expertise to help financial services firms understand investor behaviour and put this knowledge into practice through adviser training and strategic consultancy. 

Links:

If you enjoyed – Philip Courtenay on behavioural and emotional finance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Matthew Woodward: SEO 101 – what it is and how to do it – MAF251

MPAF Podcast,

My guest this week is Matthew Woodward, blogger and SEO expert.

We chat about demystifying SEO and some tips you can use to drive traffic to your website.

Welcome to episode 251 of the Marketing and Finance Podcast.

Matthew Woodward: SEO 101 -what it is and how to do it - MAF251

What you’ll hear about in this episode:

  • How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time
  • Increasing the amount of qualified traffic to increase sales
  • The SEO combination of target markets, solving customer problems, and creating backlinks
  • The truth about keywords and “long-tail keywords”
  • Why high search volume isn’t the best approach – focus on buyer intent” instead and business goals
  • Tools – Google Adwords keywords planner, SEM Rush and Surfer SEO

Who is Matthew Woodward?

Matthew started building websites before Google or YouTube existed – back then he was just a kid delivering newspapers before school to pay for the server.

He had no idea that you could use the internet to make money.  He just loved playing video games and writing which led him to build my first website for people to share their highlight videos.

This was before YouTube.  To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer.

I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to help thousands of people.

Links:

If you enjoyed – Matthew Woodward: SEO 101 -what it is and how to do it – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click