A few thoughts on… research

Marketing, ,

A few thoughts on... research

Research is the foundation of all marketing activity.

And marketing is a deep, almost obsessive, understanding of our customers.

Once we know who our customers are, listening to them shows us the products and services they need and how they want us to communicate with them.

If we’re unsure where to go with some activity, even if it’s just a colour on a page, we can ask them.

When I started out, research involved focus groups (watching people through one mirrors). Or hiring telephone researchers.

Now we have the web and apps that help us ask and listen. Social media lets us ask and listen.

It’s never been easier.

Social media is a gift that lets us listen to our customers on our mobiles and not through a one way mirror.

Enjoy these few thoughts on… research? Please share on the socials.

If you need help keeping your marketing simple, get in touch.

How on earth do you start with marketing? – MAF205

Marketing, MPAF Podcast, , ,

What’s the first thing you should invest in when building a marketing department or team?

The answer might not be what you think. Let’s grab a coffee and talk about it some more.

Welcome to episode 205 of the Marketing and Finance podcast.

How on earth do you start with marketing? - MAF205

What you’ll hear about in this episode

  • Where do you start with marketing?
  • Why communications, email and video, might not be the top priority
  • Getting a deep, almost obsessive understanding of the customer
  • Different approaches for start-ups and existing businesses
  • Research and putting together your offer
  • Answering questions using communications

Links

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And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Using simple communications to avoid upsetting customers – MAF204

MPAF Podcast, , ,

Let’s talk about customer communications.

Another way we can engage rather than enrage.

Welcome to episode 204 of the Marketing and Finance podcast.

Using simple communications to avoid upsetting customers - MAF204

What you’ll hear about in this episode

  • Why it’s important to keep customers up to date about what’s happening
  • How silence can create unhappy customers
  • Simple, timely communications can make people like you and trust you enough to do business with you

Links

If you enjoyed – Using simple communications to avoid upsetting customers – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click