What’s the first thing you should invest in when building a marketing department or team?
The answer might not be what you think. Let’s grab a coffee and talk about it some more.
Welcome to episode 205 of the Marketing and Finance podcast.
What you’ll hear about in this episode
- Where do you start with marketing?
- Why communications, email and video, might not be the top priority
- Getting a deep, almost obsessive understanding of the customer
- Different approaches for start-ups and existing businesses
- Research and putting together your offer
- Answering questions using communications