No Time to Die delay and business pivoting – MAF257

MPAF Podcast, , , ,

This week, I’d like to talk about the No Time to Die film delay and business pivoting.

Welcome to episode 257 of the Marketing and Finance Podcast.

This week I’d like to talk about the No Time to Die film delay and business pivoting.

What you’ll hear about in this episode:

  • How the COVID crisis has meant businesses have had to change their offer
  • The delay to the launch of No Time to Die and other films
  • How to work out of you need to pivot
  • Marketing is all about the customer
  • Refining your offer considering the “new normal” – back to the basics of marketing
  • Do we need on-demand films for the home as well as cinemas?

Links

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Book Launch: Cats, Mats and Marketing Plans – MAF256

MPAF Podcast, , ,

It’s finished. Ready to be published.

My book about how to keep marketing simple launches on 1 November 2020.

Let’s grab a coffee and talk about it some more.

Welcome to episode 256 of the Marketing and Finance Podcast.

Book Launch: Cats, Mats and Marketing Plans – MAF256

What you’ll hear about in this episode:

  • The background to the book
  • Why, “Cats, Mats and Marketing Plans”
  • Who the book is for
  • The Offer Goal Activity marketing plan model
  • How to buy your copy

Links

If you enjoyed – Book Launch: Cats, Mats and Marketing Plans – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Robin Cangie on finding and telling your business story – MAF255

MPAF Podcast, , ,

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell their stories to better engage their customers.

Welcome to episode 255 of the Marketing and Finance Podcast.

Robin Cangie on finding and telling your business story

What you’ll hear about in this episode:

  • How Robin went from a corporate marketing job to consultancy
  • Her views on why sometimes marketing confuses companies so much
  • Finding the story of a business and crafting and refining it to stand out
  • The difference between stories for companies and “personal brands”
  • How to weave the story throughout the marketing communications mix

Who is Robin Cangie?

Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies

Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.

Links:

If you enjoyed – Robin Cangie on finding and telling your business story – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click