In this episode I talk to customer experience expert Ali McGill.
How a focus on customer experience could transform your business
Welcome to episode 99 of the Marketing Protection and Finance Podcast.
Who is Ali McGill?
Ali is founder of Ashton McGill . He’s passionate about people, and frustrated by the way many organisations behave today. He says they don’t care about their staff or customers. Profit has become their only measure of success. They have no soul.
He’s on a mission to help companies create better customer experiences. To help them understand compassion,empathy, and treating people well.
What you’ll hear about in this episode:
- How constructive discontent points the way to a better customer experience
- The folly that sees $500bn on marketing in the US but only $9bn on customer experience
- The importance of asking how your customers feel about your service
- How to use “Rip and Mix” to take learning from other sectors
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