Why we must Engage rather than Enrage to Improve Customer Experience – MPAF79

Customer experience should engage not enrage.

And yet we seem to live in a country where customer experience, and I’m not just talking about Financial Services here, is often an afterthought.

In this episode it’s just me and the mic talking about customer engagement. The lessons from social media.

And whether this should be a focus for financial services providers and not the continuous adding of spurious benefits.

That’s all right here in episode 79 of the Marketing Protection and Finance Podcast.

Links:

• Forbes KLM Article – “A Company that gets Social Media”
• KLM Website

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