You might hear traditional marketing described as “interruption marketing”.
An advert stopping you from watching your favourite program is an example.
But you don’t have to shout at your customers, interrupt them or get on their nerves engage with them.
What if marketing could be about:
In this episode, I talk to Chris Marr about content marketing. And he describes the principles of content marketing just like that.
Education. Entertainment. Fun and help.
Listen to Chris expand on these principles and how it could work for your business. Hear how you could create content cost-effectively, engage potential clients and have them come and find you.
That’s all right here in episode 80 of the Marketing Protection and Finance Podcast.
Who is Chris Marr
Chris Marr is a content marketer, blogger and podcaster. He helps businesses in and around Fife in Scotland to embrace content marketing principles and improve their communication.
Chris is also the founder of The Content Marketing Academy, Scotland’s first and only annual content marketing conference, and is the founder and host of The Content Marketing Academy Podcast, both of which are great examples of Chris’ commitment to promoting marketing and guiding business owners.
- Follow Chris on Twitter
- Connect with Chris on LinkedIn
- Content Marketing Academy Website
- Content Marketing Academy Conference Website
- Slack – the Messaging App for Teams