This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – MAF296

This week let’s talk about a delightfully simple structure for creating a piece of marketing content.

It could be an advert, social media post or a conference speech.

It’s called Monroe’s Motivated Sequence.

This is episode 296 of the MAF Podcast – part of the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• What are some of the simplest marketing communications formulas?
• AIDA and PAS and my favourite, Monroe’s Motivated Sequence
• The 5 stages of Monroe’s Motivated Sequence
• Examples of the sequence for advertising or pitching

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