Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – MAF279

This week, let’s talk about the rebrand of Facebook and whether it’s just lipstick on a pig.

And what exactly is The Metaverse?

It’s just me and the mic and this is episode 279 of the Marketing and Finance Podcast.

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279

What you’ll hear about in this episode:

  • Facebook rebrands its holding company to Meta
  • How Meta is a House of Brands
  • Will Meta allow Facebook to shake off its tarnished reputation?
  • What is The Metaverse and why is it so high profile with marketers and technical people?
  • Does the Metaverse meets genuine customer needs or is it a solution looking for a problem?

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Links

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No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – MAF278

This week, let’s talk about why we should assume our customers know nothing when planning our marketing.

And something that happened at my first in-person event since February 2021.

It’s just me and the mic and this is episode 278 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • How each industry has it’s own language and jargon that can put customers off
  • The phenomenon of live audio platforms – Clubhouse and Twitter Spaces
  • Preparing a workshop on using live audio platforms
  • The shock of finding out no one had heard of Clubhouse and Twitter Spaces
  • The danger of “shiny toy” syndrome we marketers often fall for

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Don’t compromise on video quality in your content marketing – MAF277

This week, let’s talk about video quality when creating content for your business.

It’s all about resolution, frame rate, lighting and audio.

It’s just me and the mic and this is episode 277 of the Marketing and Finance Podcast.

Don't compromise on video quality in your content marketing - MAF277

What you’ll hear about in this episode:

  • Have Zoom and Teams made poor quality video acceptable – or at least tolerable?
  • The film and TV studio in your pocket and how to use it
  • Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for
  • Frame rates and what they mean
  • Video tech: Webcam, smartphones, DSLRs and GoPros
  • Tips on lighting and audio

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Don’t compromise on video quality in your content marketinghange – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click