How to develop a marketing conscience – MAF261

In the last show of 2020, let’s talk about developinga marketing conscience.

The mark of marketing integrity.

Welcome to episode 261 of the Marketing and Finance Podcast.

How to develop a marketing conscience

What you’ll hear about in this episode:

  • Looking back at 2020 virtual events
  • The Cats, Mats and Marketing Plans book
  • A real story of “The Couch Test”
  • Experiences appearing on TV to defend Big Corporate
  • Integrity and a marketing conscience

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Links

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How to stand out at virtual online events – MAF260

Virtual events will be the norm for the foreseeable future.

How can you stand out when presenting at a virtual event?

Let’s grab a coffee and talk about it some more.

Welcome to episode 260 of the Marketing and Finance Podcast.

How to stand out at virtual online events – MAF260

What you’ll hear about in this episode:

  • How not to be a standard Zoom presenter
  • Treating a virtual event as you would a real-life event when it comes to preparation
  • Video and audio ideas to make you look and sound good on camera
  • Ideas for mixing live video with pre-recorded video
  • How to make slides work with your video presentation
  • Example stories from all live, combo live and pre-recorded and all pre-recorded events

Links

If you enjoyed – How to stand out at virtual online events – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Jordan West: From diapers to e-commerce clothing success and agency startup – MAF259

This week my guest is Jordan West.

We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers

Welcome to episode 259 of the Marketing and Finance Podcast.

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259

What you’ll hear about in this episode:

  • Secrets of scaling your e-commerce brand
  • How Jordan built a 7 figure clothing company and the lessons on the way
  • Creating a VIP group to validate your offer
  • Using pairs ads to get your business off paid ads
  • The secret of gated launches
  • Marketing agency born out of a clothing company
  • The effect of COVID on the cost of social media marketing

Who is Jordan West?

Jordan West started in marketing at 22 when he bought a Taco Del Mar chain restaurant.

The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques.

Jordan’s business passion is helping e-commerce brands grow exponentially through his agency – Mindful Marketing.

Links:

If you enjoyed – Jordan West: From diapers to e-commerce clothing success and agency startup – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click