No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – MAF278

This week, let’s talk about why we should assume our customers know nothing when planning our marketing.

And something that happened at my first in-person event since February 2021.

It’s just me and the mic and this is episode 278 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • How each industry has it’s own language and jargon that can put customers off
  • The phenomenon of live audio platforms – Clubhouse and Twitter Spaces
  • Preparing a workshop on using live audio platforms
  • The shock of finding out no one had heard of Clubhouse and Twitter Spaces
  • The danger of “shiny toy” syndrome we marketers often fall for

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Don’t compromise on video quality in your content marketing – MAF277

This week, let’s talk about video quality when creating content for your business.

It’s all about resolution, frame rate, lighting and audio.

It’s just me and the mic and this is episode 277 of the Marketing and Finance Podcast.

Don't compromise on video quality in your content marketing - MAF277

What you’ll hear about in this episode:

  • Have Zoom and Teams made poor quality video acceptable – or at least tolerable?
  • The film and TV studio in your pocket and how to use it
  • Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for
  • Frame rates and what they mean
  • Video tech: Webcam, smartphones, DSLRs and GoPros
  • Tips on lighting and audio

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Don’t compromise on video quality in your content marketinghange – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Why simple is hard and so many things are complicated – time for change – MAF276

This week, let’s talk about keeping things simple in a complicated world.

Why simple is hard and why so many things are complicated.

It’s just me and the mic and this is episode 276 of the Marketing and Finance Podcast.

Why simple is hard and so many things are complicated - time for change - MAF276

What you’ll hear about in this episode:

  • Why simple is hard and why so many things are complicated
  • Is simple more engaging for customers?
  • The “Masterchef Australia” example
  • Re Amber Green and the Covid travel restrictions
  • How complexity diverts attention from benefits to features
  • What you can do to simplify your products, services, processes and language

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Why simple is hard and so many things are complicated – time for change – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click