Finessing paradigms and other management speak claptrap – MAF175

We’re going to have to change the paradigm.

That word, paradigm, is what set me off on my career long obsession with keeping marketing simple.

In this solo episode I’m going to tell you exactly why that happened.

Welcome to episode 175 of the Marketing and Finance Podcast.

Finessing paradigms and other management speak claptrap – MAF175

 

What you’ll hear about in this episode

  • The pinstripe management consultant who kicked off my crusade for simple strategy
  • A conference speaker and his overuse of the “P” word
  • The 3 rules for simple marketing strategy
  • The 3 rules for simple marketing communications

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