Philip Courtenay on behavioural and emotional finance – MAF252

My guest this week is Philip Courtenay, the founder of Applied Emotional Finance.

We chat about behavioural and emotional factors and how they affect financial advice.

Welcome to episode 252 of the Marketing and Finance Podcast.

Philip Courtenay on behavioural and emotional finance - MAF252

What you’ll hear about in this episode:

  • Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance
  • Financial coaching, lifestyle planning and traditional financial advice.
  • Rational and irrational, subconscious and emotional decisions, and what drives them
  • Going beyond the regulatory prescription for financial advice and deeply understanding client needs.
  • Why financial advice is all about change and why advisers are change agents
  • Overcoming the perception that this science is all aboput nudging and manipulation

Who is Philip Courtenay?

Philip has held senior marketing and strategy roles within the wealth management industry, as well as acting as a consultant and trainer. 

He runs Applied Emotional Finance where he combines the latest academic thinking and industry expertise to help financial services firms understand investor behaviour and put this knowledge into practice through adviser training and strategic consultancy. 

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Matthew Woodward: SEO 101 – what it is and how to do it – MAF251

My guest this week is Matthew Woodward, blogger and SEO expert.

We chat about demystifying SEO and some tips you can use to drive traffic to your website.

Welcome to episode 251 of the Marketing and Finance Podcast.

Matthew Woodward: SEO 101 -what it is and how to do it  - MAF251

What you’ll hear about in this episode:

  • How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time
  • Increasing the amount of qualified traffic to increase sales
  • The SEO combination of target markets, solving customer problems, and creating backlinks
  • The truth about keywords and “long-tail keywords”
  • Why high search volume isn’t the best approach – focus on buyer intent” instead and business goals
  • Tools – Google Adwords keywords planner, SEM Rush and Surfer SEO

Who is Matthew Woodward?

Matthew started building websites before Google or YouTube existed – back then he was just a kid delivering newspapers before school to pay for the server.

He had no idea that you could use the internet to make money.  He just loved playing video games and writing which led him to build my first website for people to share their highlight videos.

This was before YouTube.  To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer.

I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to help thousands of people.

Links:

If you enjoyed – Matthew Woodward: SEO 101 -what it is and how to do it – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Stephen Knight on the virtual marketing agency drag and drop approach – MAF250

My guest this week is Stephen Knight, from Pimento.

We talk about his “one agency, many flavours” approach to marketing solutions.

Welcome to episode 250 of the Marketing and Finance Podcast.

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250

What you’ll hear about in this episode:

  • How creative agencies have developed and how they interact with marketing teams
  • Why marketers often don’t have a seat at the board table
  • Who does marketing strategy and whether the agency fits in
  • How the virtual approach pools the talent of the country’s agencies – across PR, social media, design, web development and communications
  • Why marketing needs a new ‘drag and drop’ approach
  • Why the ‘era of the specialist’ is more important than ever in marketing communications.
  • Stephen’s lessons learned and challenges faced through working in-house and setting up a virtual agency network

Who is Stephen Knight?

Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. He spent five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.

In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.

Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency.

Links:

If you enjoyed – Stephen Knight on the virtual marketing agency drag and drop approach – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

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