Pete Matthew on building client trust through consistent audio and video content – MAF150

This is a milestone edition, and my guest is Pete Matthew.

He’s an expert financial planner, a prolific content marketer and fellow podcaster. We talk about how answering questions with video and audio content gives him a constant stream of clients for his business.

Welcome to episode 150 of the Marketing and Finance Podcast.

Pete Matthew on building client trust through consistent audio and video content - MAF150

To help celebrate 150 episodes of the Marketing and Finance Podcast I couldn’t think of anyone but Pete to sit in the spotlight. As a financial planning expert and a content marketer whose built a massive audience for his videos his own podcast, his story is a perfect fit for my goal for the show. Ideas and inspiration from someone doing great things in the world of marketing or finance. And in this case, both.

What you’ll hear about in this episode

  • How he started answering finance questions with a video camera on the beach in Penzance
  • Building the Meaningful Money Podcast into a finance show that’s popular worldwide
  • How the podcast generates a constant stream of clients for his business, Jackson’s Wealth
  • Pete’s role as a financial planner and a financial educator
  • His top tips for professionals looking to start putting together content

Who is Pete Matthew?

Pete’s a Certified Financial Planner and Chartered Financial Planner providing fee-based holistic financial planning advice in Penzance, West Cornwall. He’s also an award-winning podcaster and video blogger. His passion is to spread the word that anyone can take control of their personal finances.

He’s fulfilling this passion via his financial education website and podcast, MeaningfulMoney. Through video, podcasting and social media he’s reaching thousands of people every week with his simple financial planning message.

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If you enjoyed – Pete Matthew on building client trust through consistent audio and video content – please leave a comment or a review on iTunes.

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Gudrun Lauret on creating and repurposing content for professional services – MAF149

On the podcast this week, my guest is Gudrun Lauret.

We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs.

Welcome to episode 149 of the Marketing and Finance Podcast.

Gudrun Lauret on creating and repurposing content for professional services - MAF149

What you’ll hear about in this episode

  • Gudrun’s career from journalistic beginnings to building her own copywriting business
  • What people really want to know about mortgage brokers, financial advisers and other professional service providers
  • Turning client questions into blogs, articles, podcasts and videos
  • How to come up with content which will engage your clients
  • Repurposing your content whether your starting point is a live video or a written blog
  • How to boost your content and attract traffic to your website

Who is Gudrun Lauret?

Gudrun helps businesses make the most of their podcasts, vlogs and webinars with her transcription and repurposing services. She turns them into blogs, quotable soundbites and more. She also writes blogs and bespoke copy for successful entrepreneurs who recognise the importance of original, well-written communications.

Gudrun is passionate about writing and builds on her years of experience to produce the words to allow companies to clearly and effectively share their messages.

Links:

If you enjoyed – Gudrun Lauret on creating and repurposing content for professional services – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Tim Lewis on social media as a networking strategy – MAF148

My guest on the show this week is Tim Lewis.

We talk how you can use social media and content, such as blogs and live video, to grow your business network.

Welcome to episode 148 of the Marketing and Finance Podcast.

Tim Lewis on social media as a networking strategy - MAF148

What you’ll hear about in this episode

  • Avoiding the “spray and pray” approach to networking
  • Social media and content allow a new type of networking
  • The power of twitter chats
  • People underestimate the power of commenting on blogs and videos for making contacts
  • How other people’s content can act as a network enabler

Who is Tim Lewis?

With over 18 years experience in IT development and management in Financial Services Industry, Tim’s now working in the world of writing fiction and publishing. He’s managing director of Stoneham Press, has published fiction on Amazon and helps other self-publishers.

Tim is the host of the Being Self Published Podcast. He’s writing a book about how to use social media and content to build business networks – using social media to get ahead by “being you”.

Links:

If you enjoyed – Tim Lewis on social media as a networking strategy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!