Navid Jafari on using data for insights and how high quality can be simple – MAF245

My guest this week is Navid Jafari, from PeerNova.

We talk about data, customer insights and simplifying messages for customers.

Welcome to episode 245 of the Marketing and Finance Podcast.

Navid Jafari on using data for insights and how high quality can be simple - MAF245

What you’ll hear about in this episode:

  • Why data is the most valuable asset companies have
  • The goal of automation is to find what’s working well and then scale it up
  • The Silicon Valley hype cycle
  • Being clear about the problem you solve
  • Avoiding marketing myopia
  • Mining data to get to the real insights
  • Why high quality can still be simple

Who is Navid Jafari?

Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.

Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.

As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.

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John Wall on the truth about artificial intelligence and marketing success – MAF244

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.

We talk about AI. It’s not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.

Welcome to episode 244 of the Marketing and Finance Podcast.

John Wall on the truth about artificial intelligence and marketing success - MAF244

What you’ll hear about in this episode:

  • How Marketing Over Coffee was one of the first podcasts
  • The 50/50 approach to marketing – spend as much time on the offer as you do on the communications
  • What AI really is and all those Skynet Terminator myths
  • Text mining
  • Network graphing
  • Data clustering
  • Driver analysis
  • Forecasting
  • Lighting up dark data

Who is John Wall?

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.

He’s also a Partner at Trust Insights.

Links:

If you enjoyed – John Wall on the truth about artificial intelligence and marketing success – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Simple marketing strategy at a time of crisis – MAF243

The principles of marketing strategy stay the same despite the global crisis we are facing.

It’s easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I’d take a long, slow, breath and go back to basics.

Welcome to episode 243 of the Marketing and Finance Podcast.

Simple marketing strategy at a time of crisis - MAF243

What you’ll hear about in this episode:

  • How everyone seems to be telling us what we must do
  • Each person and each business is different and one size doesn’t fit all
  • We’re all in the same storm but not in the same boat
  • Taking time to reflect on business direction
  • Offer, goal, activity – a simple marketing strategy model

Links

If you enjoyed – Simple marketing strategy at a time of crisis – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.