Why 280 Twitter characters won’t help keep marketing simple – MAF143

This week it’s just me and the mic.

And I’m going to talk about keeping things simple.

Twitter have just announced a trial to increase the size of a tweet from 140 to 280 characters. The world’s already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex?

Welcome to episode 143 of the Marketing and Finance Podcast.

Why 280 Twitter characters won't help keep marketing simple - MAF143

What you’ll hear about in this episode

  • Why it’s important to keep your marketing simple so you engage with your customers
  • How Twitter helps create a discipline for brevity
  • The three rules for cutting out the marketing BS
  • Why Twitter shouldn’t double the size of its tweets

Links 

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Corey Poirier on public speaking lessons from stand up and TEDx – MAF142

This week on the show my guest is Corey Poirier.

We talk about story telling in public speaking and the lessons he’s learned from doping stand up comedy and putting together TEDx talks.

Welcome to episode 142 of the Marketing and Finance Podcast.

Corey Poirier on public speaking lessons from stand up and TEDx - MAF142

What you’ll hear about in this episode

  • The public speaking lessons you can learn from doing stand up comedy
  • Effective story telling and audience engagement
  • Starting from the goal and the story rather than the PowerPoint deck
  • Why the TED talk format of short succinct story driven speeches is so successful
  • How to market yourself whilst your at a conference

Who is Corey Poirier?

Corey is an award winning keynote speaker (having presented to 100,000 attendees and shared the bill with Deepak Chopra and General Rick Hillier), award winning executive, host of the Conversations With PASSION Radio Show which features the likes of Jack Canfield (Chicken Soup for the Soul), John Gray (Men are from Mars), Dr. John Izzo, and Chalene Johnson and an International Best-Selling Author (Share Your Message With The World).

He’s also interviewed 4000 of the world’s highest achievers to gather material for his books and talks.

Links 

If you enjoyed – Corey Poirier on public speaking lessons from stand up and TEDx – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Daniel Crosby on behavioural psychology applied to marketing and finance – MAF141

My guest on the show this week is psychologist and TEDx speaker, Daniel Crosby.

We have a fascinating discussion about behavioural psychology and how we often make irrational decisions. If you’re a marketer or give advice of any kind don’t miss this great interview.

Welcome to episode 141 of the Marketing and Finance Podcast.

Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141

What you’ll hear about in this episode

  • What behavioural psychology is and why it’s important to understand how people make decisions
  • Why we all have biases that often lead to us making the wrong decisions
  • The key elements of emotion, ego, conservation and attention and why they affect consumer behaviour
  • Why we need to get outside help to overcome our biases and irrationality
  • How TED talks teach you stories are Trojan horses for facts

Who is Daniel Crosby?

Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioural finance expert who helps organisations understand the intersection of mind and markets.

His ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of the “12 Thinkers to Watch” by Monster.com and a “Financial Blogger You Should Be Reading” by AARP.

When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and two children.

Links 

If you enjoyed – Daniel Crosby on behavioural psychology applied to marketing and finance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!