Why simplicity can be a business strategy and how you can invest in it – MAF292

This week let’s talk about simplicity.

Simplicity can be a strategy. Simplicity can be your competitive advantage. It’s hard but it’s what customers want.

This week it’s just me and the mic and this is episode 292 of the Marketing and Finance Podcast.

Why simplicity can be a business strategy and how you can invest in it - MAF292

What you’ll hear about in this episode:

  • Why are so many businesses complex?
  • How complex language can be a red flag for complicated products and processes
  • What customers think about complexity
  • Four reasons why businesses get complicated and stay complicated
  • Three ways to keep things simple

Roger’s Links

If you enjoyed: Why simplicity can be a business strategy and how you can invest in it – please leave a comment or a review on iTunes.

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How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret – MAF291

This week let’s talk about how financial advice is evolving.

We’ll also look at how to make financial planning more attractive to younger clients and we’ll challenge some of the financial advice being given on TikTok.

My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast.

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

What you’ll hear about in this episode:

  • How Eunicia went from a strategic career to building The Empowered Financial Planner
  • Is financial advice more like financial coaching?
  • Differences in financial regulation between the UK and the US
  • How can we make financial planning more attractive to younger clients and do we even need to?
  • Is the current trend for bite-sized financial advice on platforms like TikTok and good thing?

Eunicia’s Links

Roger’s Links

If you enjoyed: How financial advice is evolving, using TikTok and targeting Gen Z – with Eunicia Peret – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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When marketing creatives suck – is your strategy to blame? – MAF290

This week let’s talk about that sinking feeling you get when you realise your marketing creatives suck.

It’s easy to blame the agency and to look elsewhere. But maybe it’s all about your strategy. Or lack of it.

This week it’s just me and the mic and this is episode 290 of the Marketing and Finance Podcast.

When marketing creatives suck - is your strategy to blame? - MAF290

What you’ll hear about in this episode:

  • The Agency Pitch Meeting and when creatives suck
  • Why it’s likely down to your brief rather than the agency’s lack of creativity
  • How research from the Institute of Professional Advertisers backs this up
  • Why strategy is important to get the brief right in the first place
  • The three questions you need to answer before you brief an agency
  • The Circle of Marketing Simplicity

Roger’s Links

If you enjoyed: When marketing creatives suck – is your strategy to blame? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click