Stuart Atkins on why marketing should be matchmaking and not manipulation – MAF242

My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.

We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.

Welcome to episode 242 of the Marketing and Finance Podcast.

Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

What you’ll hear about in this episode:

  • The experience of teaching principles of marketing, consumer behaviour and market research
  • Internet marketing strategy
  • Bringing the real world into the classroom with case studies
  • The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development
  • Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis
  • Good marketing is not manipulation, it’s about finding a match between customer needs and offers
  • Not spending so much time IN your business that you don’t spend any time ON your business
  • The discipline of consistency

Who is Stuart Atkins?

Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California & the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.

As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital & social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.

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Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin – MAF241

My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin.

He delivers a simple blockchain and crypto-currency 101 masterclass, and talks about how Scotcoin developed how you can get your hands on it.

Welcome to episode 241 of the Marketing and Finance Podcast.

Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241

What you’ll hear about in this episode:

  • A simple guide to crypto-currency
  • The relationship between blockchain and bitcoin
  • How Scotcoin, the crypto-currency with a Scottish ethos, came about
  • Where to buy Scotcoin and use a Scotcoin wallet
  • Which businesses accept the Scottish crypto-currency

Who is Temple Melville?

Temple is Director at the Scotcoin Project CIC. His main focus at the moment is blockchain solutions and Scotcoin. It is a digital currency, a coin for the world but with a Scottish ethos.

He’s a strong business development professional with an MCIM focused in Business, Management, Marketing, and Related Support Services from Chartered Institute of Marketing. Blockchain as a Service will revolutionise the management of data with the game-changer of Smart Contracts 

Links:

If you enjoyed – Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Stephanie Bousley on repaying massive debt and writing about avocado toast – MAF240

My guest this week is Stephanie Bousley author of, “Buy the Avocado Toast.”

We chat about how she sank into massive debt, the steps she took to get back on her feet, and writing a book to help others facing her challenges.

Welcome to episode 240 of the Marketing and Finance Podcast.

Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240

What you’ll hear about in this episode:

  • How Stephanie racked up over $200,000 of student loan debt
  • Living in shame and secrecy
  • What traditional debt help books miss out on – the mental health and well-being effects
  • The process Stephanie went through to write “Buy the Avacado Toast”
  • Innovative ideas for faster debt repayment
  • Taking care of your mental health needs as well as your financial commitments

Who is Stephanie Bousley?

Stephanie Bousley graduated from New York University’s Tisch School of the Arts with an MFA in Film Production with nearly $200,000 in student loan debt.

She experienced mental health challenges before coming up with innovative ways to service her massive debt.

Her boo, Buy the Avocado Toast, helps people in debt get their lives back, to live it with passion and pay off their student debt.

Links:

If you enjoyed – Stephanie Bousley on repaying massive debt and writing about avocado toast – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.