Andrew Warner on how Marketing and the Chief Finance Officer can work together – MAF258

This week my guest is Andrew Warner.

We chat about how he helps marketers develop better relationships with their finance colleagues.

Just how should the Marketing Department work better with the Chief Finance Officer?

Welcome to episode 258 of the Marketing and Finance Podcast.

Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258

What you’ll hear about in this episode:

  • Why teams and finance teams sometimes clash
  • Using strategy to improve communications between marketing and finance
  • Talking about results rather than colours and creatives
  • Goals, data and marketing communications activity
  • How marketing and finance can learn each other’s language

Who is Andrew Warner?

Andrew is a virtual CFO for marketing agencies and e-commerce stores.

His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices.

Links:

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No Time to Die delay and business pivoting – MAF257

This week, I’d like to talk about the No Time to Die film delay and business pivoting.

Welcome to episode 257 of the Marketing and Finance Podcast.

This week I’d like to talk about the No Time to Die film delay and business pivoting.

What you’ll hear about in this episode:

  • How the COVID crisis has meant businesses have had to change their offer
  • The delay to the launch of No Time to Die and other films
  • How to work out of you need to pivot
  • Marketing is all about the customer
  • Refining your offer considering the “new normal” – back to the basics of marketing
  • Do we need on-demand films for the home as well as cinemas?

Links

If you enjoyed – No Time to Die delay and business pivoting – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Book Launch: Cats, Mats and Marketing Plans – MAF256

It’s finished. Ready to be published.

My book about how to keep marketing simple launches on 1 November 2020.

Let’s grab a coffee and talk about it some more.

Welcome to episode 256 of the Marketing and Finance Podcast.

Book Launch: Cats, Mats and Marketing Plans – MAF256

What you’ll hear about in this episode:

  • The background to the book
  • Why, “Cats, Mats and Marketing Plans”
  • Who the book is for
  • The Offer Goal Activity marketing plan model
  • How to buy your copy

Links

If you enjoyed – Book Launch: Cats, Mats and Marketing Plans – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.