Marketing truths that bear repeating – time and time AGAIN – MAF293

This week let’s talk about marketing truths that bear repeating – AGAIN.

Which really means busting some marketing myths that won’t go away.

This week it’s just me and the mic and this is episode 293 of the Marketing and Finance Podcast.

Marketing truths that bear repeating - time and time AGAIN - MAF293

What you’ll hear about in this episode:

  • 3 marketing truths we need to revisit again and again
  • Why marketing is more than just promotion
  • The full academic marketing strategy model versus the Circle of Marketing Simplicity
  • How marketing is an investment, not a cost
  • 3 tips for keeping marketing simple

Roger’s Links

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NOT the 2022 marketing predictions episode – MAF281

This is NOT. Repeat not a 2022 marketing predictions episode.

But we will be talking about some marketing certainties.

It’s just me and the mic and this is episode 281 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • The annual flood of marketing prediction articles, videos and podcasts
  • Why they highlight a fundamental view the world has about marketing
  • It’s not all about communications tactics
  • The other parts of marketing we don’t talk about but need to talk about
  • Nailing your offer, setting your goals and planning your marketing activity

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Creating simple content for complex technology markets with Anu Ramani – MAF280

This week, let’s talk about how to keep it simple when creating content marketing for complex markets and industries.

And just what is the role of creative agencies in this process?

My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast.

simple-content-for-complex-technology-markets-with-anu-ramani-maf280

What you’ll hear about in this episode:

  • Why Anu started Isoline Communications to focus on content marketing for tech industries
  • Has digital marketing become too focussed on tactics?
  • Thinking beyond tactics and looking at the full marketing mix
  • How to put together a great brief for a content marketing agency
  • The secret to creating simple content for complex markets

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Creating simple content for complex technology markets with Anu Ramani – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click