Christine Husbands on Red Arc and Added Value Services on Protection Products – MPAF37

Added Value Services such as Best Doctors and Helping Hand feature on many protection products.

Providing more than just money they give claimants access to practical and emotional help.

Considered a gimmick ten years ago such services are now considered almost essential in the advice process. However, as valuable as they are they don’t seem able to command a price premium.

My guest runs Red Arc, one of the firms that pioneered added value services.

Listen to Christine describe how Red Arc developed and how important their service has been to claimants on life, critical illness and income protection products.

Hear her views on what’s next including second opinions, and mental health care and advice.

That’s all right here in episode 37 of the Marketing Protection and Finance Podcast.

Christine Husbands on Red Arc and Added Value Services on Protection Products

Who is Christine Husbands?

Christine is Managing Director of Red Arc, who offer many add-on services to UK protection products.

She’s an accountant by profession and spent 20 years in the chemical industry. Christine was Finance Director of PHP, an insurance intermediary, when they acquired Red Arc and was there for all the due diligence.

She fell in love with the business and took over as MD in 2010. Christine describes Red Arc as her dream job. A mix of helping so many people at often the worst time of their lives, with the challenges of a commercial business.

Her ambition is to make Red Arc the “Intel Inside” of the protection market.

Christine’s links:

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