Zero knowledge and the key to simple marketing communications – MAF172

The key to simple marketing is to assume your customer knows nothing.

And bizarrely enough the latest revamp of TV’s Who Wants to be a Millionaire provided a perfect example of this.

Welcome to episode 172 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• How your own knowledge can stop you keeping things simple
• The three rules for simple marketing communications
• Why assuming your customer knows nothing is key
• Where on Earth is Mallorca?

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