Thanks to you the listener and my guests, the Marketing Protection and Finance Podcast has gone from strength to strength in 2015.
Here then, collected in one convenient post, are the most popular episodes of the year measured by download numbers.
Click on the titles to visit the episode page.
Nucleus Financial’s unique culture means it’s a great place to work. They deliver good service and interesting marketing campaigns. David Ferguson, the CEO, is a well known social media user. Hear David tell the story of how Nucleus developed and the culture he built.
Annabel takes us on a fascinating tour of Investment Company opportunities in the post RDR world. Her enthusiasm for her topic is infectious.
One of the “me and the mic” episodes, so no guest interview. Instead I riff on a few hot industry topics. I suspect it’s the section on platinum plating bureaucracy that pushed this show so high into the rankings.
CRM is important for any growing business and Eileen takes us through all the important facts we need to know. Brimming with tips and insights it’s one of the best “marketing” episodes of the show.
Everyone knows Mark as a straight talking champion of plain English and an acknowledged expert on platforms. As my guest on episode 50, Mark delivered his usual combination of witty insight and hard talk about what the industry needs to do to deliver better stuff in a better way.
Whilst Esther gave a few hints about the now launched Scottish Widows Protection Proposition, we talked mainly about customer engagement in this interview. One of the joys of podcasting is listening to the personal stories that go with business people. Listen to Esther talk about riding the Queen’s Horses.
Social media, combined with content marketing, is an essential component of any marketing strategy. Bridget has made a name for herself helping financial services firms with their social media. Hear how you can plan for social media success.
Chris Daems’s enthusiasm and passion for writing and for his Auto Enrolment in a Box product stand out in this funny and engaging interview. And as always, Chris manages to talk about sausages too.
In his second appearance on the show, Chris talked about how tired industries sometimes need disrupting to create change. He’s tried to do just that with Co-Ignition. A brand new method of recruitment.
Another “me and the mic” show where I effectively give my keynote conference speech as a podcast episode. My angle is that in the short term, product providers aren’t going to grow the protection market. It’s up to financial advisers who embrace content marketing and social media to find new customers. Do you agree.
Now It’s Your turn:
Please enjoy Your Top Ten MPAF Podcast Episodes of 2015. Which is your overall favourite? Please share with your friends and colleagues.