Marketing is a deep, almost obsessive understanding of your customer.
To get this understanding we often create ideal customer profiles’ or avatars. But sometimes one of the mistakes we make is to project ourselves into that profile. This will bias the results.
In this episode of Marketing Made Simple, let’s look at why this is a problem and how to avoid it.
This is the 15th in a series of videos under the “Marketing Made Simple” banner.
If you enjoyed this episode: Don’t listen to yourself when trying to work out the needs of customers – please share it with your friends and colleagues. You can use the social media share buttons just below.
Don’t listen to yourself when trying to work out the needs of customers – Marketing Made Simple 15
RogerYou are not YOUR customer.
Marketing is a deep, almost obsessive understanding of your customer.
To get this understanding we often create ideal customer profiles’ or avatars. But sometimes one of the mistakes we make is to project ourselves into that profile. This will bias the results.
In this episode of Marketing Made Simple, let’s look at why this is a problem and how to avoid it.
Did you enjoy this video? Please subscribe to my YouTube Channel right here.
This is the 15th in a series of videos under the “Marketing Made Simple” banner.
If you enjoyed this episode: Don’t listen to yourself when trying to work out the needs of customers – please share it with your friends and colleagues. You can use the social media share buttons just below.
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