Don’t listen to yourself when trying to work out the needs of customers – Marketing Made Simple 15

You are not YOUR customer.

Marketing is a deep, almost obsessive understanding of your customer.

To get this understanding we often create ideal customer profiles’ or avatars. But sometimes one of the mistakes we make is to project ourselves into that profile. This will bias the results.

In this episode of Marketing Made Simple, let’s look at why this is a problem and how to avoid it.


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This is the 15th in a series of videos under the “Marketing Made Simple” banner.

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Don't listen to yourself when trying to work out the needs of customers