Why simplicity can be a business strategy and how you can invest in it – MAF292

This week let’s talk about simplicity.

Simplicity can be a strategy. Simplicity can be your competitive advantage. It’s hard but it’s what customers want.

This week it’s just me and the mic and this is episode 292 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Why are so many businesses complex?
• How complex language can be a red flag for complicated products and processes
• What customers think about complexity
• Four reasons why businesses get complicated and stay complicated
• Three ways to keep things simple

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