Why 280 Twitter characters won’t help keep marketing simple – MAF143

This week it’s just me and the mic.

And I’m going to talk about keeping things simple.

Twitter have just announced a trial to increase the size of a tweet from 140 to 280 characters. The world’s already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex?

Welcome to episode 143 of the Marketing and Finance Podcast.

Why 280 Twitter characters won't help keep marketing simple - MAF143

What you’ll hear about in this episode

  • Why it’s important to keep your marketing simple so you engage with your customers
  • How Twitter helps create a discipline for brevity
  • The three rules for cutting out the marketing BS
  • Why Twitter shouldn’t double the size of its tweets


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