What should you do first with your marketing?

What’s the first thing you should invest in when building a marketing department or team?

The answer might not be what you think.

This was a question someone asked on Twitter and I was surprised by some of the answers.

Should you buy video equipment? Should you build an email list. Launch a blog?

No. Sorry. You have to start with something much more important.

In this video, let’s grab a coffee, and talk about how on earth you start with marketing.

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This is the 9th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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What should you do first with your marketing?