The key to simple marketing is to assume your customer knows nothing.
And bizarrely enough the latest revamp of TV’s Who Wants to be a Millionaire provided a perfect example of this.
Welcome to episode 172 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- How your own knowledge can stop you keeping things simple
- The three rules for simple marketing communications
- Why assuming your customer knows nothing is key
- Where on Earth is Mallorca?
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