Avoiding meaningless marketing words
Have a look at marketing material, press releases and awards entries and you’ll spot an overuse of words like:
- Innovative
- Game-changing
- Revolutionary
- Unrivalled
- Unique
In most cases, the products aren’t innovative, game-changing, revolutionary, unrivalled or unique.
And they definitely aren’t “very unique”.
When we overuse words they become meaningless. Journalists see them in press releases and take them with a pinch of salt. Customers see them as marketing fluff.
In this video, let’s talk about a quick and easy alternative to using meaningless words.
If you enjoyed this episode of Marketing and Finance TV – Is it time to stop using meaningless marketing words? – please share it with your friends and colleagues. You can use the social media share buttons just below.
Click here to listen to the audio podcast.
