Why simplicity is a universal language and why corporates need to learn it – MAF195

Roger

I’ve just finished my “Fighting Complexity in Marketing” speaking tour of Europe.

And one thing struck me as I visited Romania, Czech Republic and Macedonia.

Simplicity is a universal language. But it’s a language many companies have yet to learn.

Welcome to episode 195 of the Marketing and Finance podcast.

What you’ll hear about in this episode

The “Fighting Complexity in Marketing (Cat Sat on the Mat)” talk
How you know simplicity is what customers are looking for
The “research focus group” lesson to writing simple copy
Four ways you can cut the complexity and bloat from your marketing communications

Links

If you want me to give my “Fighting Complexity in Marketing” talk at your event or company – have a look at my speaker page right here.

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