Behind the scenes of Protection Review Conference, Dinner and Awards – RogVLOG -13

Come with me to The Landmark London Hotel for a behind the scenes peek at what makes the Protection Review Conference, Dinner and Awards tick.

It’s one of the biggest events in the UK Financial Services calendar. 300 people at the conference. 400 at the dinner and awards.

We’ll check out how the conference works.

We’ll see the rapid transformation from conference hall to gourmet dining room. Meet the Toastmaster. And watch us hand out the gongs.

It’s a great insight into how a major industry event works.

Find out more about Protection Review here.

Book Roger to speak at your event – click here.

Now it’s your turn:

We’re you at the Protection Review Conference, Dinner and Awards? Did you spot yourself? Let me know what you think of the video. Leave a comment or share it on social media.

Behind the scenes of Protection Review Conference, Dinner and Awards - RogVLOG -13

Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

Three rules for simple marketing communications and renaming protection insurance - MAF129

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

  • The three rules of simple marketing communications
    • Always talk in the language of your customer
    • Don’t use jargon, gobbledegook and management speak mumbo jumbo
    • Don’t succumb to the curse of knowledge
  • Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

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Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122

In this show, my guest is Vitality’s, Andy Philo.

We chat about how Vitality developed Serious Illness Cover.

And we look at how they’re encouraging people to understand and improve their health.

Welcome to episode 122 of the Marketing and Finance Podcast.

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122

What you’ll hear about in this episode

  • The development of Serious Illness Cover as an alternative to critical illness cover
  • How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards
  • What they’re doing to encourage people to understand and improve their health
  • Offering value for money for people with diabetes and high BMI

Who is Andy Philo

Andy is Director of IFA Distribution at Vitality.

He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events.

Andy’s links:

If you enjoyed – Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes

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