Introducing “The Simply Marketing Series” – Strategy versus tactics – MAF294

This week let’s talk about the difference between marketing strategy and marketing tactics.

It’s part of a new shorter, bite-sized series of episodes called the Simply Marketing series.

This is episode 294 of the MAF Podcast.

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

What you’ll hear about in this episode:

  • The new shorter format of the show for the first part of 2023
  • The Simply Marketing series of episodes
  • Why digital marketing tactics may have affected the wider marketing discipline
  • The difference between marketing strategy and marketing tactics
  • All the components of a simple marketing strategy

Roger’s Links

If you enjoyed: Introducing the Simply Marketing series – strategy versus tactics – please leave a comment or a review on iTunes.

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Marketing truths that bear repeating – time and time AGAIN – MAF293

This week let’s talk about marketing truths that bear repeating – AGAIN.

Which really means busting some marketing myths that won’t go away.

This week it’s just me and the mic and this is episode 293 of the Marketing and Finance Podcast.

Marketing truths that bear repeating - time and time AGAIN - MAF293

What you’ll hear about in this episode:

  • 3 marketing truths we need to revisit again and again
  • Why marketing is more than just promotion
  • The full academic marketing strategy model versus the Circle of Marketing Simplicity
  • How marketing is an investment, not a cost
  • 3 tips for keeping marketing simple

Roger’s Links

If you enjoyed: Marketing truths that bear repeating – time and time AGAIN – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

NOT the 2022 marketing predictions episode – MAF281

This is NOT. Repeat not a 2022 marketing predictions episode.

But we will be talking about some marketing certainties.

It’s just me and the mic and this is episode 281 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • The annual flood of marketing prediction articles, videos and podcasts
  • Why they highlight a fundamental view the world has about marketing
  • It’s not all about communications tactics
  • The other parts of marketing we don’t talk about but need to talk about
  • Nailing your offer, setting your goals and planning your marketing activity

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click