The Wineman and the Marketer – speaking at Youpreneur Summit 2018 – RogVLOG36

I was delighted when Chris Ducker invited me to be a speaker on his stage at the second Youpreneur Summit Conference in November 2018.

A year earlier, I attended the first event as a guest and decided I’d love to be on that stage.

I pitched an idea to Chris and he said, “Yes.”

In this episode of RogVLOG you can hear snippets of my “Engage Don’t Enrage: Fixing Broken Marketing” speech which has since become known as the “John the Wineman” talk.

I knew the story was a powerful one, but even I didn’t expect all the amazing feedback from the guests.

Let’s go to the Queen Elizabeth II Centre in Westminster, London and suck in the atmosphere of this amazing venue.

See the stage set.See the complete complement of speakers.Listen to the three reasons why marketing is broken and what we need to do to fix it.

If you want to hear the full story of John the Wineman, please get in touch. I’d love to deliver the speech at your conference.

What an absolute pleasure to share a stage with such an awesome line up of speakers:

  • Chris Ducker
  • Carrie Wilkerson
  • Luria Petrucci
  • Jessica Lorimer
  • Dale Beaumont
  • Jadah Sellner
  • Greg Hickman
  • Antonio Centeno
  • Jenny Flintoft
  • Anissa Holmes
  • Andrew and Pete
  • Jay Baer
  • Joanne Sweeney
  • Kelly Baader

Now it’s your turn:

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The Wineman and the Marketer - speaking at Youpreneur Summit 2018 - RogVLOG36

Cut complexity from your marketing copy – Beat The Bloat

In your organisation, how many people have to sign of your marketing material?

The more people involved the more complex language, management speak and jargon will find it’s way into your copy.

Why is it that some companies love bloated language, passive sentences and copy that alienates the customer?

In this episode of Marketing Made Simple – let’s look at how you can beat the bloat. And keep your marketing copy simple.

People definitely agree with what I’m saying in this video. I put it up on LinkedIn it’s started quite a discussion. If you fancy getting involved in the debate check out the thread on LinkedIn right here. 

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the second in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode of Marketing: Cut complexity from your marketing copy – Beat The Bloat  – please share it with your friends and colleagues. You can use the social media share buttons just below.

Cut complexity from your marketing copy - Beat The Bloat

Listen to Social Media to boost your marketing

Do you ever just listen (or read) what people are saying on social media?

About your name, brand or business, product or service.

Some companies just see social media marketing as another promotional channel. Their social media posts are nothing but adverts for their stuff.

Those that “get it”, that social media is a conversation, a two way engagement, do better with social media marketing. They take time to interact with people. Answer their questions. Give them help. Create relationships.

But sometimes we need to stop talking. Stop conversing. Stop interacting. And just listen.

It can be one of the best ways to get a clear understanding of your customer’s needs and desires. And you can also use it to find ideas for your content marketing.

In this episode of “Marketing Made Simple”, let’s look at how this works.

It’s good to talk, but sometimes it’s the listening that reveals the gems that can grow your business.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the first in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode of Marketing: Made Simple – Listen to Social Media to boost your marketing – please share it with your friends and colleagues. You can use the social media share buttons just below.