Research is one of the most important parts of a simple marketing strategy.
But if you haven’t got the deep pockets of a big corporate it’s not practical is it? This week we’re going to look at how to do simple research on a tight budget.
Welcome to episode 189 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- Why research is important as you put together your marketing strategy
- The difference between qualitative and quantitative research
- 4 ways of getting research done without the deep pockets of big corporates
- Using open ended questions to get the emotional responses that reveal the true insights you need to make a breakthrough
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