You can build your followers and find ideas for your business website content using Twitter search.
This week you can download my free Twitter Search Tips crib sheet.
Twitter search is a powerful tool which you can customise to shine a spotlight on potential customers in your area. Or you can use it to find out what people are saying about certain topics. Or what questions they are asking about companies and products. Most of us just enter single words into search – when in fact it’s easy to be more specific and targeted.
In the Twitter Search Tips crib sheet below I’ve set out the most powerful search methods you can use. Please feel free to RIGHT CLICK on the image to download it to use later.
My two favourites are as follows:
Firstly, location specific searches. Say you are an adviser in Manchester and you want to find out who is talking about ISAs. Simply type in:
ISAs near:Manchester
In the list of results you will obviously find competitors and providers, but you’ll also find potential clients to follow. If they follow you back then you could engage them and potentially turn them into clients.
And secondly, questions. Find out what questions people are asking about companies and their products. Type in:
“life insurance” ?
You’ll find a whole list of questions which you could use to create articles or blogs for your website – each answer is one article.
Here’s a tongue in cheek question I particularly liked using this search.
Every time I log on to Twitter it suggests I follow Scottish Widows life insurance. Tell me Twitter! What do you know? #paranoia
— Matt Haig (@matthaig1) February 5, 2014
Now it’s Your Turn: If you like my Twitter Search Tips crib sheet, please share this post by clicking the buttons below. I’d love to hear your own ideas, tips and hacks. Please leave a comment below or share a link to your own material.