Conversations that convert with Danny Matthews – MAF262

This week, let’s talk about conversations that convert. A problem solving approach to business design.

My guest is Danny Matthews.

And this is episode 262 of the Marketing and Finance Podcast.

Conversations that convert with Danny Matthews – MAF262

What you’ll hear about in this episode:

  • How Danny moved on from his online mortgage startup
  • The power of stories in financial services
  • Does the financial services industry stifle creativity because it’s a complex, almost, academic profession?
  • Problem solving approach to brand design
  • Conversations that convert and the impact statement alternative to the “elevator pitch”

Who is Danny Matthews?

The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.

Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.

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Competitive Advantage: Is being better good enough? – MAF187

Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different?

In this episode we’re going to be talking about competitive advantage.

Welcome to episode 187 of the Marketing and Finance Podcast.

Competitive Advantage: Is being better good enough? – MAF187

What you’ll hear about in this episode

  • The “Better Trap” of trying to beat competitors by adding ever more features
  • How bench marking competitors can take your attention away from what the customer really wants
  • The three sources of competitive advantage; product, price and service
  • Is the key to standing out to be different rather than better?

If you enjoyed – Competitive Advantage: Is being better good enough? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Better or Different? Getting competitive advantage for your product.

To stand out, does your product need to be better or different to your competitors?

When I help people put together a marketing strategy and we talk about coming up with an offer we answer 3 questions.

  • Who is our customer?
  • What is their problem?
  • How do we solve their problem better than anyone else?

To stand out we need to be better. But is better enough?

Sometimes trying to be better on features only gives you a competitive advantage for as long as it takes someone else to leap frog you on features.

In this episode of Marketing Made Simple let’s look at competitive advantage.

It’s a  2 minute thought provoker!

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the fifth in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode: Better or Different? Getting competitive advantage for your product – please share it with your friends and colleagues. You can use the social media share buttons just below.

Better or Different? Getting competitive advantage for your product.