This week let’s talk about marketing spend.
Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?
It’s just me and the mic and this is episode 265 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
- The curse of premature tactical response
- Why so many marketers just look at tactics
- Looking at your offer and your goals before deciding on communications activity
- Questions to ask and information to collect to maximise return on investment
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Links
- Cats, Mats and Marketing Plans Book page
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- Subscribe to this podcast on iTunes
- Check out Roger’s YouTube channel
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