Brand storytelling: How you can use Instagram or Snapchat stories to engage with more customers

Brand storytelling is something you shouldn’t ignore. And whatever the platform the techniques are the same and easy to learn.

If you read my article on Snapchat for older people and businesses earlier this year, were you a little skeptical?

Snapchat is for kids and teenagers isn’t it?

You can’t use Snapchat as a business? Can you?

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I think you can and still do.

The “Story” function is a great way to engage with customers. Show them the real you. The face behind your business. The real human behind your brand. Give them a behind the scenes view of what makes your business tick.

But there’s a stigma about Snapchat. The “kids and teenagers” label might create a nagging doubt.

Instagram recently launched their own version of Snapchat stories. It’s almost a carbon copy. And it’s good news for businesses.

You’re probably using Instagram already. If not you’ll agree it doesn’t carry the same stigma as Snapchat. Now, as well as great photos, you can share your stories. A series of videos and photos merged into a stream.

The key for businesses is telling stories. Whether it’s your own personal brand or company name, telling stories is going to become more important.

Please have a listen to this podcast where I talk to entrepreneur Kelly Baader about brand storytelling on Instagram and Snapchat.

You’ll hear us chat about:

  • Tips for creating compelling stories: master the brevity of simplicity, create suspense, use behind-the-scenes, and engage with your audience with involvement
  • How Instagram and Snapchat “stories” can help you get personal with your potential customers, making it easier for them to engage with your business.
  • How Instagram’s wide reach of demographics combined with a facsimile of  Snapchat “stories” make it a perfect platform for businesses to showcase their products through storytelling.

You can listen to the episode by clicking here.

Or you can visit Kelly’s website by clicking here.

Now it’s your turn:

Please let me know what you thought of the show. If you want to have a chat about Brand storytelling and how you can use Instagram or Snapchat stories to engage with more customers, please get in touch.

 

Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters – MPAF96

In this episode I talk to Jeff McMahon about healthy lifestyle hacks for business people.

Because healthy people can generate healthy business results.

Welcome to episode 96 of the Marketing Protection and Finance Podcast.

Healthy Lifestyle Hacks

Who is Jeff McMahon?

Jeff is a fitness coach and entrepreneur who virtually trains some of the world’s most successful business people.

His degree is in Pre-med/Pre-pharm. Jeff is dual certified in exercise science and sports medicine.  He also has a blackbelt in Tae Kwon Do and certification in lifestyle and wellness.

What you’ll hear about in this episode:

It’s the summer special episode where we back of business a little and think about staying healthy at work. But you’ll also hear some great business tips as well from a guy who’s built an international virtual fitness brand.

  • Building a business through word of mouth
  • Accountability and convenience
  • Living life in the majority
  • Healthy lifestyle tips
  • The balance between cardio and resistance training

Links:

If you enjoyed – Jeff McMahon on healthy Lifestyle Hacks for Business Hard Hitters – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Ian Fraser on Writing about RBS the Bank that Broke Britain – MPAF94

The financial crisis of 2008 rocked the world.

Institutions collapsed. Economies tottered on the brink. In the UK the Royal Bank of Scotland fell. The Government had to step in and bail the bank out.

My guest today wrote a book called Shredded about the bank’s failure. Although triggered by the September 2008 bankruptcy of Lehman Brothers, it was largely the consequence of its pursuit of scale for its own sake.

Listen to Ian’s story of how he came to write the book. He describes how RBS became a rogue institution with few qualms about “misselling” financial products pursuit of profit, a cavalier disregard for the law and a warped idea of its own financial skills and strength.

Hear about the lessons the whole financial services industry can learn from the Bank that broke Britain.

That’s all right here in episode 94 of the Marketing Protection and Finance Podcast.

RBS the Bank that Broke Britain

Who is Ian Fraser?

Ian is a journalist and broadcaster specialising in corporate finance, financial services and economic analysis.

A contributor to the FT, Sunday Times, Sunday Herald and many other titles, Ian wrote the definitive account of the rise and fall of The Royal Bank of Scotland in his book Shredded: Inside RBS the Bank that Broke Britain.

Links:

If you enjoyed – Ian Fraser on Writing about RBS the Bank that Broke Britain – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

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If you like the Podcast please click