Storytelling in business and marketing: The Wineman and the Penguin – MAF209

A long time ago. In a galaxy far, far away…

People love stories. And building stories into marketing content is one of the best ways to engage customers.

It makes you more human and empathetic. Let’s grab a coffee and talk about it some more.

Welcome to episode 209 of the Marketing and Finance podcast.

Storytelling in business and marketing: The Wineman and the Penguin - MAF209

What you’ll hear about in this episode

  • How stories bind the world together
  • What makes a good story. The plot and the characters
  • The 3 business results of a powerful story
  • Mastering the 3 act story structure
  • Turning stories into content marketing

Links

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