Stories are the number one way to promote protection insurance – MAF274

This week, let’s talk about protection insurance.

Many people think it’s dull and unimportant, but stories can overcome those perceptions. And I’ve got a great, but sad, story to tell.

It’s just me and the mic and this is episode 274 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• How an article in the Sunday Times might convince people to ignore life insurance
• Why financial advice is always important when considering protection insurance
• Why stories are the best way to promote protection
• The story of “The Boy in the Manchester United Strip”
• Let’s get more positive stories out there

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Links

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