Avoiding meaningless marketing words
Have a look at marketing material, press releases and awards entries and you’ll spot an overuse of words like:
In most cases, the products aren’t innovative, game-changing, revolutionary, unrivalled or unique.
And they definitely aren’t “very unique”.
When we overuse words they become meaningless. Journalists see them in press releases and take them with a pinch of salt. Customers see them as marketing fluff.
In this video, let’s talk about a quick and easy alternative to using meaningless words.