Is it time to stop using meaningless marketing words?

Avoiding meaningless marketing words

Have a look at marketing material, press releases and awards entries and you’ll spot an overuse of words like:

• Innovative
• Game-changing
• Revolutionary
• Unrivalled
• Unique

In most cases, the products aren’t innovative, game-changing, revolutionary, unrivalled or unique.

And they definitely aren’t “very unique”.

When we overuse words they become meaningless. Journalists see them in press releases and take them with a pinch of salt. Customers see them as marketing fluff.

In this video, let’s talk about a quick and easy alternative to using meaningless words.

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