On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable.
We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different.Welcome to episode 185 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- Why trying to be better than the competition doesn’t work
- Why bench-marking helps businesses to stand out – but you must do it right
- The 4th element of competitive advantage
- How to create that 4th element to stand out
- How to think outside the box and to define your box
- What Steve would like people to take from his book