My guest this week is Steve Folland, and we talk about using video content to engage your customers.
It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera.
We chat about why there are no excuses for not doing video content.
Welcome to episode 227 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- Why video content is important for small businesses
- How video can build trust and create a customer relationship in advance of a meeting
- Debunking some of the myths around video equipment and production
- Behind the scenes video versus higher production quality shows
- Animated video as an alternative to live-action
Who is Steve Folland?
Steve helps businesses make the most of the power of video & audio, from marketing to innovative learning and development.
He helps them make sense of it all and make the most of it all to win pitches, explain concepts, teach, inspire, excite… above all, communicate.
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