Why simplicity is a universal language and why corporates need to learn it – MAF195

I’ve just finished my “Fighting Complexity in Marketing” speaking tour of Europe.

And one thing struck me as I visited Romania, Czech Republic and Macedonia.

Simplicity is a universal language. But it’s a language many companies have yet to learn.

Welcome to episode 195 of the Marketing and Finance podcast.

What you’ll hear about in this episode

• The “Fighting Complexity in Marketing (Cat Sat on the Mat)” talk
• How you know simplicity is what customers are looking for
• The “research focus group” lesson to writing simple copy
• Four ways you can cut the complexity and bloat from your marketing communications

Links

• If you want me to give my “Fighting Complexity in Marketing” talk at your event or company – have a look at my speaker page right here.

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